We at Bear Wear firmly believe the “if everyone can have it, we don’t want it” theory. We want to build a brand around the persona of the founder Rogan O'Connor to make it unique and inspiring.

Bear Wear originated from Rogan’s nick name “Rogie Bear” which he was given at a young age by his late friend James, the name stuck and these days Rogan is referred to as “The Bear” by his close pals.

 “The Bear” is emblematic of grounding forces and strength. This animal has been worshipped through time as a powerful totem, inspiring those who need the courage to stand up against adversity. This message runs through our brand and is at the core of every piece we design.